Union Pacific to San Antonio and Laredo Drivers: Always Expect a Train
San Antonio, Texas, July 01, 2014
Union Pacific Railroad is launching a multi-media, bilingual public safety campaign aimed at encouraging San Antonio and Laredo, Texas, drivers to safely use railroad crossings. The advertising campaign utilizes radio spots and billboards to remind residents of key railroad safety tips.
Radio advertisements feature Union Pacific employees who are engaged in public safety efforts. Their voices remind residential and commercial drivers to use caution around railroad crossings and "if the gates are down, don't go around." Alfredo Rodriguez, senior special agent for Union Pacific's police department in Laredo, urges the public to "always expect a train" and for truck drivers to know their vehicle clearance and avoid getting high centered on a railroad crossing.
"We want to remind drivers to follow all laws regarding railroad crossings and never to cross railroad tracks unless you are sure that you can completely get across them," said Rodriguez. "Union Pacific's No. 1 priority is the safety of our employees and communities, and this campaign aims to reinforce positive railroad safety behaviors for all Texans."
Three additional Union Pacific employees lent their voices for the radio spots: Raquel Espinoza, director-Public Affairs; Jay Holman, senior special agent-Union Pacific police department; and former locomotive engineer Harry Stewart, currently manager-Peer Support Services.
Billboards located on I-35 South and I-35 North feature messages that read, "Keep your tail off the rail;" "Cuidado con el tren," or "Use caution around trains;" and "No te arriesgues a atascarte," or "Don't get caught short." More than 1.2 million San Antonio- and Laredo-area drivers will view these messages during the next three months.
In addition to the advertising campaign, Union Pacific's Crossing Accident Reduction Education and Safety (UP CARES) initiative promotes pedestrian and driver safety through a variety of outreach channels:
- Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
- Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
- Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2004-2013, Union Pacific invested approximately $30 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
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