Union Pacific to Baton Rouge, Lafayette and Shreveport Drivers: Always Expect a Train
Baton Rouge, La., July 01, 2014
Union Pacific Railroad is launching a multi-media public safety campaign aimed at encouraging Baton Rouge, Lafayette and Shreveport drivers to safely use railroad crossings. The advertising campaign utilizes radio spots and billboards to remind residents of key railroad safety tips.
Radio advertisements feature Union Pacific employees engaged in public safety whose voices remind Louisiana drivers to use caution when approaching railroad crossings and “if the gates are down, don't go around.” Jay Holman, senior special agent-Union Pacific Police Department, urges residents to “always expect a train” and be patient when waiting for a train to pass.
“It takes a train traveling 55 mph more than a mile to stop, so by the time a locomotive engineer sees you on the track, it's too late to stop. For that reason, it's important to use caution at every crossing,” adds Holman. “Union Pacific is committed to safety in the communities we serve, and this campaign is meant to remind drivers that you're never too late to wait for a train.”
In addition to Holman, Raquel Espinoza, director-Public Affairs, also lent her voice for the radio spots.
Four Baton Rouge-area billboards located along Highway 1 near West Street, Addis Street, Main Street and Highway 69 feature railroad safety reminders that read, “Life is worth the wait,” “Be alert. Be aware. Stay alive,” “Signal on. Brake on,” and “Every crossing. Extra caution.” More than 200,000 drivers will view these messages during the next three months.
In addition to the advertising campaign, Union Pacific's Crossing Accident Reduction Education and Safety (UP CARES) initiative promotes pedestrian and driver safety through a variety of outreach channels:
- Grade crossing education and enforcement, during which motorists violating rail crossing signage and laws are educated about the dangers of such actions. Related "positive enforcement" initiatives reward drivers who operate safely at grade crossings.
- Safety trains, hosting local law enforcement, media and public officials and providing them the opportunity to ride in the locomotive cab and see traffic violations from a locomotive engineer's point of view. This also allows Union Pacific to connect with community leaders and help them better understand the railroad's safety focus.
- Communication blitzes, which educate the public via community events, media outreach and paid advertising. Media outreach coincides with safety trains in UP communities.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2004-2013, Union Pacific invested approximately $30 billion in its network and operations to support America's transportation infrastructure. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
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