Posted October 21, 2013 2:11 p.m. CDT
Union Pacific safety billboards in Chicago, Houston, San Antonio, and El Paso, Midland and Odessa, Texas, have a fresh look and updated messaging aimed at encouraging drivers and pedestrians to be careful and alert around railroad track and crossings.
Each new billboard includes the reminder “Always Expect a Train,” along with an eye-catching visual and attention-grabbing headline, such as:
The updated signs complement other billboards in Ennis, Laredo and Lufkin, Texas; Plaquemine, La.; Fresno, Calif.; and Minneapolis/St. Paul, and their messages: "Cuidado con el tren" (use caution with trains), "Some shortcuts cut your life short" and "Trains travel 41 feet in the blink of an eye. Look again."
The "Always Expect a Train" public safety campaign raises awareness that a train could be using the railroad tracks at any time and to always approach them with caution. Union Pacific encourages drivers and pedestrians to follow all laws regarding grade crossings and railroad safety.
In addition to the billboard campaign, Union Pacific's UP CARES initiative promotes pedestrian and driver safety through a variety of outreach channels:
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