Houston, Texas, June 19, 2013 Union Pacific Railroad is launching a billboard campaign aimed at encouraging Houston area drivers to safely use railroad crossings.
At the center of the campaign are billboards featuring messages that read, "Always expect a train" and "Look Again. Trains travel 41 feet in the blink of an eye." More than 4 million Houston area drivers will view these messages each week during the next six months. The messages will be displayed on 16 billboards located in Houston, Sugar Land and Missouri City, Texas.
"These billboards will alert people to their surroundings and keep them safe around railroad tracks," said Brenda Mainwaring, Union Pacific vice president of Public Affairs-Southern Region. "Trains are operating at all times on railroad tracks, and our No. 1 priority is the safety of our employees and communities."
The billboards will remind drivers to use caution when approaching railroad tracks. Union Pacific encourages drivers and pedestrians to follow all laws regarding grade crossings and railroad safety.
In addition to the billboard campaign, Union Pacific's UP CARES initiative promotes pedestrian and driver safety through a variety of outreach channels:
More information and rail safety tips are available at UnionPacificCares.com or CuidadoConElTren.com.
About Union Pacific
Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad links 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. From 2007-2012, Union Pacific invested $18 billion in its network and operations to support America's transportation infrastructure, including a record $3.7 billion in 2012. The railroad's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.
Union Pacific media contact: Raquel Espinoza, 281-350-7771 or firstname.lastname@example.org
The statements and information contained in the news releases provided by Union Pacific speak only as of the date issued. Such information by its nature may become outdated, and investors should not assume that the statements and information contained in Union Pacific's news releases remain current after the date issued. Union Pacific makes no commitment, and disclaims any duty, to update any of this information.