Union Pacific Railroad Campaign Urges Austin Residents To Stop for Trains
Austin, Texas, July 31, 2012 Stop for trains because they cannot stop for you. It is a message Union Pacific Railroad and Operation Lifesaver are rolling out as part of a bilingual awareness campaign aimed at promoting safety around railroad tracks in Austin.
It can take more than a mile for a train to come to a complete stop and the campaign, called I Brake for Trains, emphasizes the importance of using caution near railroad tracks. Austin residents will see and hear messages such as Use your brain around trains on billboards, radio and internet advertisements.
"Trains cannot stop quickly, but pedestrians and drivers can. We want people to know they can prevent accidents by paying attention and not crossing the tracks if trains are approaching," said Mike Brazytis, Union Pacific superintendent. "The I Brake for Trains campaign will reach millions of people who will hopefully remember these safety messages the next time they cross the tracks."
According to the Federal Railroad Administration, 31 pedestrians died in rail-related accidents in Texas last year, while 16 people lost their lives in train-vehicle crossing collisions. Commercials airing on stations KROX-FM, KBPA-FM and KLZT-FM will make listeners more aware and are designed to change risky pedestrian and driver behavior. The ibrakefortrains.com website and online advertisements will provide more detailed rail safety tips including:
- Always expect a train and look both ways before crossing railroad tracks.
- Cross railroad tracks only at public crossings – designated by railroad signs, lights or gates.
- Avoid texting, talking on cell phones and listening to music on headphones with devices such as MP3 players and iPods when approaching train tracks.
- Wait for trains and do not attempt to beat approaching trains.
- If you are driving, always ensure there is enough room for your vehicle to completely clear the tracks.
"People have the power to stop rail-related incidents by simply paying attention and following the law," said Sally Tingle, Operation Lifesaver state coordinator. "The information shared through the I Brake for Trains commercials can help save lives by eliminating or reducing these preventable collisions."
Union Pacific employees will distribute rail safety information, t-shirts and other promotional items at Operation Lifesaver booths set up at local concerts and festivals this summer. More information is available at www.ibrakefortrains.com and the following websites: www.oli.org, Austin360.com, www.kxan.com and AustinChronicle.com.
About Union Pacific
One of America's iconic companies, Union Pacific celebrates its 150th anniversary in 2012. Abraham Lincoln signed the Pacific Railway Act of July 1, 1862, creating the original Union Pacific. Today, Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP), linking 23 states in the western two-thirds of the country by rail and providing freight solutions and logistics expertise to the global supply chain. From 2000 through 2011, Union Pacific spent more than $31 billion on its network and operations, making needed investments in America's infrastructure and enhancing its ability to provide safe, reliable, fuel-efficient and environmentally responsible freight transportation. Union Pacific's diversified business mix includes Agricultural Products, Automotive, Chemicals, Coal, Industrial Products and Intermodal. The railroad serves many of the fastest-growing U.S. population centers and emphasizes excellent customer service. Union Pacific operates competitive routes from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways.
About Texas Operation Lifesaver
Texas Operation Lifesaver is a non-profit public safety organization committed to educating the public about safety at highway-rail grade crossings and trespassing on railroad property. Volunteer presenters will make free presentations to any group, including driver education classes, school bus drivers, law enforcement, emergency responders, professional drivers, civic organizations, schools and church groups. To request a presentation or inquire about volunteering opportunities, please contact Sally Tingle at (800) 362-2210 or email firstname.lastname@example.org. More information is available at www.oli.org.
Media Contact: Raquel Espinoza, 281.350.7771 or email@example.com
The statements and information contained in the news releases provided by Union Pacific speak only as of the date issued. Such information by its nature may become outdated, and investors should not assume that the statements and information contained in Union Pacific's news releases remain current after the date issued. Union Pacific makes no commitment, and disclaims any duty, to update any of this information.