Union Pacific Railroad Billboard Campaign Reminds Truckers To Stop for Trains
Spring, Texas, March 01, 2011 Union Pacific Railroad today launched an outdoor billboard campaign aimed at getting South Texas truck drivers to safely use railroad crossings.
At the center of the campaign is a yellow traffic sign featuring an 18-wheeler truck stuck on railroad tracks. Along with this visual warning comes a variety of written reminders, including, "Always expect a train," "Keep your rear clear," and for Spanish-speaking drivers, "Cuidado con el tren" ("Use caution with trains").
An estimated 1.3 million South Texas drivers will view these messages over the next year. The messages will be displayed on six billboards located along Interstate 35, between San Antonio and Laredo.
"There has been an increase in heavy truck traffic across the rail line that parallels I-35 and we hope to reach truck drivers before they cross the tracks," said Mike Brazytis, superintendent for Union Pacific's San Antonio Service Unit. "The signs will remind them to stop for trains and ensure their trucks are equipped to safely cross the tracks."
Trucks that are longer than the space between the highway and the railroad tracks often leave their bumpers hanging over the tracks. And heavy trucks that lack enough space between the bottom of their trailers and the grade crossing often get stuck on the tracks. Both scenarios pose the life-threatening risk of collision with trains. The billboards encourage professional truck drivers to follow traffic laws requiring them to allow enough space between their trucks and the railroad tracks. They also remind drivers to make sure they have adequate vertical clearance before attempting to cross the tracks.
"Union Pacific is literally raising the rail safety message to remind professional truck drivers of their responsibility to cross the tracks safely," said Webb County Judge Danny Valdez. "The billboards will also reach the general public, which will make our community even safer."
Whether it is the billboard in Laredo, Cotulla, Gardendale, Dilley or Pearsall that catches drivers' eyes in the upcoming months, the message is the same: Always stop for trains. It is a reminder that, if followed, will keep truckers on the road safely and help save lives.
About Union Pacific
Union Pacific Corporation owns one of America's leading transportation companies. Its principal operating company, Union Pacific Railroad, links 23 states in the western two-thirds of the country. Union Pacific serves many of the fastest-growing U.S. population centers and provides Americans with a fuel-efficient, environmentally responsible and safe mode of freight transportation. Union Pacific's diversified business mix includes Agricultural Products, Automotive, Chemicals, Energy, Industrial Products and Intermodal. The railroad emphasizes excellent customer service and offers competitive routes from all major West Coast and Gulf Coast ports to eastern gateways. Union Pacific connects with Canada's rail systems and is the only railroad serving all six major gateways to, making it North America's premier rail franchise.
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